As ACD Copywriter, I helped to guide, and write, the messaging and narrative strategy with the Instrument team for Google’s new Data Center website — a proactive platform designed to build trust, shift public perception, and support long-term growth. I translated complex topics like energy efficiency, water stewardship, and grid innovation into clear, compelling content that humanizes the scale and impact of Google’s infrastructure.
Context of the Project
Goal: Build trust and transparency around Google’s data centers, address community concerns, and secure future growth.
Outcome: A redesigned website serving as a central hub for messaging, stats, and multimedia content about Google’s energy efficiency, water stewardship, and grid resilience.
“Each of you went above and beyond what was expected of you. Yet you accomplished something great that will be an essential resource for our communities for years to come.”
— Mikolaj Walczuk, Head of Data Center Brand & Creative
Collaborative from Day One
From early discovery through launch, we worked closely with Google’s internal teams, regional stakeholders, and external partners to refine every aspect of the message. Through interviews, workshops, and iterative reviews, we made sure the site could speak fluently to both community members and industry thought leaders—balancing transparency with technical depth, and clarity with credibility.
Fun Facts About The Project
Stakeholders
We worked with over 150 individual stakeholders, from all walks of Google, to bring this site to life.
Over 40 Individual Pages
It is one of the largest websites I’ve helped build to date with the incredible team at Instrument.
8,000+ word count
It’s a lot of words. And in conjunction with the team and the clients, we made sure every single one elevated the strategy and mission of the website. There’s probably more, but seriously, wow.
