Howdy, I’m Will.

Contact: wthomsen@gmail.com

Copywriter. Content Designer. Creative Director.

When people ask what kind of fruit I am, the answer is tomato.

I like long walks on the beach, movies with Burt Reynolds, and making strategic creative that excites audiences—and clients.

In the hours where I’m not writing or concepting or helping to execute, I enjoy hanging with my super cool wife, playing with my toddler, turning my fescue into a food forest, and cooking from different cookbooks from different cultures.

FAQs

  • Freelance Creative Director

    Nashville, TN

    Creative Director - Copywriter

    April 2022 to present

    77 Ventures Creative

    New York, New York & Nashville, TN

    Creative Director - Copywriter

    November 2017 to April 2022

    Led creative and copy for NASCAR, Google, Fox Sports, ESPN, SEC Network, ACC Network, and other clients.

    Freelance Creative

    New York, New York

    Senior Creative/Copywriter

    November 2014 to November 2017

    Created a variety of work for a variety of different creative agencies in NYC.

    TAXI

    New York, New York

    Senior Creative/Copywriter

    July 2013 - October 2014

    Created work for Campbell's, Mohegan Sun, The Connecticut Sun (WNBA team), Applegate Farms,

    Capital One Bank, ShareBuilder by Capital One, Reebok, Charter Communications, and others.

    Havas Worldwide

    New York, New York

    Senior Copywriter

    April 2011 - July 2013

    Created work for Reckitt Benckiser brands (Frank's RedHot, French's Mustard, Durex, Lysol, Air Wick,

    d-Con, Resolve), Kraft (Ritz Crackers and Crackerfuls), and M-GO (an entertainment service).

    Digitas

    New York, New York

    Copywriter

    September 2009 - April 2011

    Created work for American Express (launched the ZYNC Card as well as worked on the Gold,

    Platinum, and Green cards), American Express experiential, Samsung, and pitch work.

    G2 Interactive

    New York, New York

    Junior Copywriter

    January 2009 - September 2009

    Created work for M&M's, M&M's Racing, EA Games, Heineken, Newcastle, Campbell's,

    Smuckers, L'Oreal, and JIF Peanut Butter.

  • The Creative Circus

    Atlanta, Georgia

    January 2007 - December 2008

    Graduated with a portfolio in copywriting and gathered some local ANDY awards.

    The University of Georgia

    Athens, Georgia

    Graduated Class of 2006 with Cum Laude honors

    B.A. in Public Relations, minor in History

  • 2022 Regional ADDY’s

    2010 Integrated One Show Finalist

    2011 Communication Arts Interactive Award Annual

    FWA: Mobile Site of the Day October 29, 2010

    Feature in Contagious Magazine 8/10

    Published in TASCHEN/FWA's book Mobile Case Study

  • Bulgarian. Sorry Greek, you’re dry and crumble like sand.