For over five amazing years at 77 Ventures Creative, I helped lead NASCAR’s advertising alongside CD-partner Doug Hanshaw and under the supervision of CCO Galen Bernard. We created multiple campaigns for TV, radio, and online content, which supported NASCAR’s increase in race attendance and viewership from historic lows to setting new benchmarks. Fantastic work from production teams at GLP, Boomshot, Little Tiger, Trident, Sonic Union, and the Color Refinery.
Playoff Anthem
What does it take to be a champion in NASCAR? More than anyone can imagine.
Season Anthem
The sport of NASCAR sends every sense of a person into overdrive.
NASCAR Fantasy
It’s all fun and games until it comes time to pick a team.
NASCAR Playoffs Teaser
To get fans hyped for the new NASCAR Playoffs, we brought fans into the excitement that generated increased viewership and ticket sales.
Social Content - Joey Logano
NASCAR wanted to give individual drivers league-produced content to share on their socials to hype fans and generate shares.
Kids Education
Educating kids about physics, engineering, and sport that embodies NASCAR— in a really fun way. We also got to work with the production team Adolescent and used a teenage director to film this piece.
Online Content
It takes a lot of… brass, to be a NASCAR driver. To hype the fans up for the season, we wanted fans to pick a driver who they thought had what it took, to win it all.
Ticket Sales
Making a direct tv ad not look like a direct tv ad is tricky, but we did it.