Beginning in 2019, ESPN launched a new series of sports docs on the SEC Network called ‘SEC Storied’. Bridging a wide range of stories and content, I developed and managed the campaign under the guidance of 77 Ventures CCO Galen Bernard. The challenge was to make it close to ESPN’s famous ‘30 for 30’ series, while also achieving its own notoriety. And thus, ‘Let me tell you a story…’ was born.